It has been a while since I have written anything for our Editorial Page, but yes, I am still here. And, yes, everything is fine. In fact, things are better than ever!
As I am now a few months into my 16th year at the Bossier Press-Tribune, I have seen so many things change and grow around Bossier Parish. As such, I think the best is yet to come and I am tremendously excited about what the future holds for both your newspaper and our beloved Bossier City/Bossier Parish. As the song says, “the future is so bright that I have to wear shades.”
In terms of things going on at your BPT, first of all, I am in a new position. At the first part of this month, I became the General Manager of the Bossier Press-Tribune. One of the biggest changes for me is that I will now not be so heavily involved in our day-to-day news coverage as I have been for the past couple of years. However, you will still see me out and about at various meetings, general events and sporting events both in and around Bossier Parish — just like always.
Additionally, I will now also be serving in the role of vice president of Marketing for SNI Media, which includes marketing operations for the companies underneath our umbrella. This include Bossier Press-Tribune, Minden Press-Herald, BIZ. Magazine, Webster Printing and Gorilla Tech and Repair.
In terms of marketing, one of the first things that we wanted to do is to hear from you, our reader. Truly, our readers make us who we are as a newspaper and we want you to never forget that we are here to represent you and your interests as a reflection of what is happening in Bossier Parish.
This being said, about a month ago, we launched a survey asking our readers everything that we needed to know to best serve them. It was distributed through both our BPT website and our Facebook page. Participants received a “Buy One Get One Free” coupon from my good friend Jack Skaggs at the Bossier City Smashburger.
What did we find out? Well, 73.1% of respondents said that they do read a local newspaper. News/content interests covered items such as: gaining local information, sports, entertainment, school news, obituaries, politics and lifestyle (in no particular order..though gaining local information, obituaries, sports and school news were the top four choices). We also found out that our readership represents Bossier Parish as a whole from Plain Dealing to the north and Elm Grove to the south and from the Red River in the west to Haughton in the east. This shows that we truly are Bossier Parish’s newspaper.
We also found out that our readers now access their news in a variety of ways. So, we are also working on many new opportunities in terms of how technology now allows us to bring your news to you.
Look for many very exciting changes and opportunities coming soon as we respond to what you told us you wanted to see in your Bossier Press-Tribune.
On behalf of myself and our BPT staff/team, we are both honored and privileged to be your newspaper — your news source for Bossier Parish. We take this honor and privilege very seriously and we appreciate your ever present kind words and support of our efforts. We are here for Bossier Parish, and again, the best is yet to come!
Randy Brown is General Manager of the Bossier Press-Tribune & Vice President of Marketing for SNI Media, which owns the Bossier Press-Tribune, Minden Press-Herald and BIZ. Magazine