Home Life History History: NORTH LOUISIANA’S NEWEST AND SMARTEST NIGHT SPOT (1938 STYLE)

History: NORTH LOUISIANA’S NEWEST AND SMARTEST NIGHT SPOT (1938 STYLE)

1939
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Another Bossier Parish business was featured in the September 15, 1938 issue of The Planters’ Press.  Club “400” was promoted as being North Louisiana’s newest and smartest night spot.

 

“Featuring the most modern and up-to-date equipment, unequaled service and the finest liquors, wines and beer, [Club “400”] makes [for] a well-appointed night club ranking first in North Louisiana.  [Club “400”] is conveniently located at the old Blossom Heath location on Minden Road, in the outskirts of Bossier City.  [Bossier City was not included in the 1938 Shreveport City Directory so I wasn’t able to get an identification of “Blossom Heath”.]  Their cocktail hours are the scene of many happy gatherings, both large and small, featuring high class entertainers and a dance band that has won nation-wide acclaim, and Jimmie Bittner, emcee and singer of Derbyshow fame.”

 

“Here, where products of the highest quality are served and mixed drinks are carefully prepared, under the direction of some of the South’s finest bartenders.  There is no substitute for purity and quality when it comes to liquors, wines and beer, and the management of the Club “400” insists that only products that have been fully tested and inspected, be used in the preparation of mixed drinks.”

 

“Both the exterior and interior of the Club “400” are beautifully designed and decorated.  Here the leading citizens of North Louisiana meet informally and everyone is made to feel at home.  The employees are well trained and courteous to all, and the service is all that could be desired in a first class bar.”

 

“Delicious food delectably served distinctiveness of menu and atmosphere is [sic] one of the acknowledged charms of the Club “400”.”

 

“The most is made of the fortunate location near the nation’s best seafoods and garden products.  The influence of Spanish and French cookery is present in their foods of the diversified Creole types while many original Southern dishes not to be found in any other locality are to be found in the highest state of excellent ingredients and preparation in the beautifully appointed night club.”

 

“We take great pleasure, therefore, in giving this concern prominent mention in this business review.”

 

“The Manager, Mr. Claud Williams, and associates, have a host of friends among Bossier Parish and Barksdale Field folk and they especially invite the pleasure loving public to make this place their rendezvous for high class entertainment.’

 

The 1941 Shreveport City Directory in which Bossier City WAS included did not list a Club “400” possibly because that part of Minden Road was not within the Bossier City limits.  If you would like to share your recollections of the locations of buildings and businesses in Bossier Parish we would love to hear from you.

Contact the Bossier Parish Library Historical Center, 2206 Beckett Street, Bossier City by visiting or calling (318) 746-7717.

Ann Middleton is Director of the Bossier Parish Library Historical Center. She can be reached at (318) 746-7717 or amiddlet@state.lib.la.us.