The AdvoCare V100 Independence Bowl is now simply the AdvoCare V100 Bowl.
Officials announced the name change at a press conference Thursday afternoon. AdvoCare will be the bowl’s title sponsor for the fifth straight year.
“With a new name and new logo, our dedication to this bowl game and the city of Shreveport-Bossier not only continues, but grows even stronger,” AdvoCare President and CEO Richard Wright said. “The new name helps enhance all of our efforts in making the AdvoCare V100 Bowl a top 10 bowl game in the nation — a win for Shreveport-Bossier, AdvoCare and the universities who will play in the bowl each year.
In an effort to rebrand the Bowl, the leaders of AdvoCare and the Independence Bowl Foundation staff have created four points as part of a vision to enhance the growth and success of the bowl going forward: 1) adhere to a Top 10 bowl standard; 2) make the bowl a desired bowl destination; and 3) involve the military and thank them.
The Independence Bowl was founded in 1976, and received its name because it was established in the year of the United States’ bicentennial celebration.