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Johnson: The sales don’t end on Black Friday

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We all know what’s coming upon us quickly, whether you love it or dread it, and that is the busy holiday season. Everyone will soon be making family dinner plans and checking sales papers to purchase those “perfect” gifts for everyone on the list. We all know about the crowds who storm businesses on Black Friday and many choose to take advantage of Cyber Monday sales from the comfort of their home or office. But what about in between?

Let’s not forget our small, local businesses in the middle of our shopping hullabaloo! We at the Bossier Chamber of Commerce are advocating for everyone in our community to show your support for local businesses this month by participating in Small Business Saturday, where you shop at small, local businesses the Saturday after Thanksgiving. Mark your calendars now for Nov. 26, 2016!

The Bossier Chamber of Commerce is proud to be a neighborhood champion for Small Business Saturday. You can, too! Become a Neighborhood Champion by Nov. 9 at ShopSmall.com/ACCE.

Lisa Johnson, Bossier Chamber of Commerce President/CEO
Lisa Johnson, Bossier Chamber of Commerce President/CEO

This program, founded by American Express, will help you play a key role in supporting the small businesses that help your neighborhood thrive. This day is really a win-win for our local community as it gives residents a chance to show their support of local businesses and gives these businesses a great marketing opportunity to take advantage of a nationally recognized message to help small retail businesses! #ShopSmall

You can support our local retail businesses this holiday season by not only becoming a Neighborhood Champion but also, by planning to shop at small businesses you love. Share your shopping experience on Nov. 26 on your social media accounts using #ShopSmall and #SmallBizSat.

Small Business Saturday was launched Nov. 27, 2010 by American Express to encourage people across the country to support small, local business. The day became official in 2011 as the U.S. Senate passed a resolution to support the day.

For the 2014 Small Business Saturday, an estimated $14.3 billion was spent at small independent businesses. And, in 2015, an estimated 95 million people went out to shop at small businesses for Small Business Saturday.

What will happen in 2016? With your help, our small businesses can expect a spectacular day of community support and shopping. Won’t you help your local small business owner by shopping local on Nov. 26, 2016?!

At the Bossier Chamber of Commerce, approximately 80 percent of our members are small, local businesses. So, this is a trend we believe should continue year-round. To keep growing our community, we should be supporting our local businesses who make it convenient and pleasurable to live in our area. By having local restaurants with different flavors and clothing stores with on-demand products you don’t have to wait to come in the mail, these businesses are serving a great purpose in creating a thriving business culture right here. Let’s show them our appreciation year round, and, most importantly, on Small Business Saturday, as we go shopping during this busy holiday season.

Lisa Johnson is President of the Bossier Chamber of Commerce

This column was originally published in the November edition of BIZ. Magazine.