SWEPCO unveils new logo, brand identity

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Southwestern Electric Power Co. (SWEPCO), a utility subsidiary of American Electric Power (NYSE: AEP), has unveiled a new logo and tagline as part of its focus on providing innovative energy solutions for customers and communities.

“SWEPCO is investing in smarter energy infrastructure and new technologies to provide better, more reliable service and cleaner energy for our customers,” said Venita McCellon-Allen, SWEPCO president and chief operating officer.

“We’re committed to developing innovative energy solutions that power communities and improve lives. Our industry is changing and our customers’ expectations are evolving, so we must adapt to meet those new expectations. As we become an energy company for the future, it’s time to adopt a new logo and a new tagline – Boundless Energy – to reflect that transformation and our aspirations,” McCellon-Allen said.

The new logo is the result of research conducted by engaging customers, employees and other stakeholders as part of an extensive brand review. AEP’s corporate logo and its other utility subsidiaries also have been updated with the new look. SWEPCO will change the logos on its main buildings in the coming months. Full adoption of the new logo will be phased in over the next two years.

Southwestern Electric Power Company serves 530,000 customers in northwestern and central Louisiana, western Arkansas, East Texas and the Panhandle area of North Texas. The company’s headquarters are in Shreveport, La. More information is available at SWEPCO.com.

American Electric Power is one of the largest electric utilities in the United States, delivering electricity and custom energy solutions to nearly 5.4 million customers in 11 states. AEP owns the nation’s largest electricity transmission system, a more than 40,000-mile network that includes more 765-kilovolt extra-high voltage transmission lines than all other U.S. transmission systems combined. AEP also operates 224,000 miles of distribution lines. AEP ranks among the nation’s largest generators of electricity, owning approximately 26,000 megawatts of generating capacity in the U.S. AEP supplies 3,200 megawatts of renewable energy to customers. AEP’s utility units operate as AEP Ohio, AEP Texas, Appalachian Power (in Virginia and West Virginia), AEP Appalachian Power (in Tennessee), Indiana Michigan Power, Kentucky Power, Public Service Company of Oklahoma, and Southwestern Electric Power Company (in Arkansas, Louisiana and east Texas). AEP’s headquarters are in Columbus, Ohio.