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BGC Extends Daily Discount for Senior Citizens and Critical Emergency Service Providers to May 4


Brookshire Grocery Co. (BGC) is extending its discount programs through May 4, 2021, for a limited time, for senior citizens and critical and emergency service providers in all four of its banners – Brookshire’s, Super 1 Foods, Spring Market and FRESH by Brookshire’s. BGC has offered both discount programs since March 2020.

Senior Citizen Discount

BGC is extending the five percent (5%) daily discount for senior citizens to May 4, 2021. The discount is available upon request to customers age 60 or older with valid ID. BGC is also still strongly encouraging that the first two hours of operations be reserved as a dedicated time for senior citizens and critical and emergency service providers. The company is asking for the community’s help in honoring this practice allowing any senior customers to move to the front of the check-out line throughout the day.

Critical and Emergency Service Providers Discount

The company is also offering a five percent (5%) daily discount on store brand products for critical and emergency service providers through May 4, 2021. This discount is available for all emergency first responders (EMS, fire department and law enforcement officers), hospital personnel, and active-duty military (including National Guard and Military Reserve). To receive the discount at checkout, critical and emergency service providers must present active first responder, hospital or military identification or name badge.

The store brand discount applies to Brookshire’s, Super 1 Foods and Spring Market branded products, along with Goldenbrook, Pure Harmony, Top Care, Simply Done, Paws, Tippy Toes, Full Circle, CharKing, Wide Awake Coffee Co., Over the Top, That’s Smart and Culinary Tours. Some exclusions apply and may not be combined with other discount offers.

Based in Tyler, Texas, BGC is a regional family-owned grocery business that employs close to 16,000 individuals throughout Texas, Louisiana and Arkansas. The company operates more than 180 stores under the Brookshire’s, Super 1 Foods, FRESH by Brookshire’s and Spring Market banners, along with three distribution centers and corporate offices.

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