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BPT launches “It’s Okay to say Merry Christmas” program

The Bossier Press-Tribune is proud to launch its annual “It’s Okay To Say Merry Christmas” program with hopes of reminding the community of the real reason for the season.

This campaign originated in 2011 with an idea by Specht Newspapers President and Owner David Specht, Jr., who was Publisher of the BPT at the time.

“When we started the “It’s Okay to say Merry Christmas,” program several years ago, it was an effort to remind folks the reason for the season,” Specht said. “As cliche as that sounds, the holidays were becoming a time of contention and strife for many, instead of a time where there is peace on Earth. This endeavor was intended to highlight the very best values of the season, and maybe bring a bit of joy to those who have felt Christmas had gotten lost in the busyness of the holidays.”

The idea is to present advertisers an opportunity to purchase a space in the special ad and, in turn, receive 100 specialty buttons as well as several posters to display inside their place of business. Then, the public is welcome to stop by any of the participating businesses to pick up their free button.

A list of participating businesses can be found inside each edition leading up to Christmas.

Randy Brown, BPT Publisher, said the promotion has worked well in terms of the level of involvement and willingness to participate by Bossier businesses, all choosing to promote the true meaning of Christmas.

“Most all of the advertisers who originally bought into this idea in 2011 are still a part of this effort today,” Brown said. “This effort truly fits with our values here at the Bossier Press-Tribune and also works to further establish our commitment to serving both God and our community.”

Businesses who would like to participate in the BPT’s “It’s Okay To Say Merry Christmas” campaign can contact Randy Brown at (318) 747-7900 ext. 111 or via e-mail at rbrown@bossierpress.com for more information.

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