Duck Commander is the new title sponsor of the Independence Bowl, Independence Bowl Foundation officials announced Wednesday.
The game will be known as the Duck Commander Independence Bowl.
“The Independence Bowl is proud Duck Commander has agreed to become our new title sponsor,” said current Bowl Chairman, John Hubbard. “Their success has been phenomenal. As we both explored this opportunity, it was clear this national and growing worldwide success could help bring new business relationships to the Independence Bowl and enable us to showcase Louisiana as a Sportsman’s Paradise.”
Bowl officials say the partnership will reinstate “Independence” as part of the bowl’s name following a one-year hiatus.
“The Independence Bowl Foundation and this community are thrilled to have Duck Commander as our new title sponsor, and we’re honored they’ve chosen to place ‘Independence’ back in the bowl’s name,” incoming bowl chairman Paul Pratt said. “The Independence Bowl has a long history of bringing valuable and exciting sports entertainment to the Shreveport-Bossier City area. This is a new day and an excellent opportunity for college football in Louisiana.”
Willie Robertson, CEO of Duck Commander, sees strong connectivity with the values the Independence Bowl offers its fans.
“College football is very important to us, both as fans and former players. The Independence Bowl is what college football is all about: It has great tradition and it’s All-American,” said Robertson, whose father founded the company 42 years ago in West Monroe, La. “Add in its Louisiana location and appreciation of the military and it creates a winning partnership for both parties, It’s especially exciting to see our brand help the Independence Bowl create an awesome fan experience.”
According to Bill Glenn, president of The Breakout Group and the key architect of this partnership, this deal truly differentiates the bowl.
“College football, patriotism, military appreciation and the state of Louisiana offered a nearly perfect strategic alignment. The partnership puts the Independence Bowl in a distinct, national position among nearly 40 bowls in 2014 and it offers Duck Commander an excellent promotional platform in their home state.”
Glenn added, “The bowl will be distinguished by its title partner, name and its opportunity to also enhance the fan experience with major events related to outdoors, music and cuisine. In effect, the bowl can extend its calendar and potentially offer bowl sponsors additional value.”
The partnership with Duck Commander – the Independence Bowl’s sixth title sponsor – will run through 2019. The Independence Bowl Foundation’s current contracts offered stability in establishing a longer term agreement with Duck Commander. Its broadcast agreement with ESPN runs through 2019. In addition, its primary conference partnerships with the Atlantic Coast Conference and Southeastern Conference and its secondary agreements with Conference USA and the American Athletic Conference run through 2019.
The date and time of the 2014 game will be determined in the coming months.