Kroger’s Texas Division and The Kroger Co. Zero Hunger Zero Waste Foundation will kick off the holidays with its annual community hunger campaign, End Hunger Here. The company is aiming to raise $500,000 in monetary donations this year – which translates to 1.5 million meals, in partnership with hunger relief organizations, including North Texas Food Bank, Tarrant Area Food Bank, East Texas Food Bank, Food Bank of Central Louisiana, and Food Bank of Northwest Louisiana.
Beginning Wednesday, November 11 through Tuesday, December 1, customers can provide relief to food-insecure families through the End Hunger Here fundraiser. At checkout, shoppers will have the option to round up their total to the nearest dollar or make a donation of $1, $3 or $5 that will be added to their total. All donations raised in Texas, East Texas and Northwest Louisiana will stay in those areas.
“No one should have to wonder where their next meal will come from, especially during the holiday season,” said Rudy DiPietro, president of Kroger’s Texas Division. “Through the generosity of our customers and associates, the End Hunger Here fundraiser helps turn small acts of kindness into millions of meals for families in need. Together with our partners, we’re proud to rally our communities around a cause that makes a real and lasting difference.”
In North Texas, Kroger is partnering with NBC5/Telemundo39 to promote the campaign. Both NBC5/Telemundo39 are committed to fighting hunger in North Texas.
For more information, visit your neighborhood Kroger and ask your cashier how you can help End Hunger Here.