Shreveport-Bossier Convention and Tourist Bureau Press Release
At the beginning of this year, the Shreveport-Bossier Convention and Tourist Bureau (SBCTB) hired an outside firm to conduct an assessment of the organizational structure of both the SBCTB and the Shreveport-Bossier Sports Commission (SBSC), a division of the SBCTB.
One of the key findings of this review revealed that it would be beneficial for the sports commission to utilize the expertise and resources of the entire bureau staff not just the personnel specifically assigned to sports.
This realignment mirrors similar successful models of other tourist bureaus and sports commissions across the country.
“The Sports Commission was originally designed to utilize the full strength of the bureau, but in recent years had become more separated. This new structure will help us further the sports market in a more strategic, efficient, and integrated way,” Stacy Brown, President of the SBCTB, said.
The Shreveport-Bossier Sports Commission and its Advisory Board will continue to operate the same as it has been, as sporting event development remains a priority for the SBCTB and SBSC.
“Kelly Wells has played a major role in growing sports in Shreveport-Bossier, such as bringing Olympic qualifier events, state championships, and recreational sporting events to our market. We thank him for his contributions and wish him well in his new endeavors,” Brown said.